Cindy Crawford's Son Presley Gerber: The Untold Story Of His Life And Career

You remember that iconic Pepsi commercial from the 90s, right? The one where two little boys whistle at a truck driver, who then spills his soda because he’s too busy staring at Cindy Crawford. Well, imagine being the actual son of that woman—and trying to build your own career. That’s the tightrope Presley Gerber has been walking since he was born in 1999. And let me tell you, his story is way more interesting than just “nepotism baby gets a modeling contract.”

Presley didn’t exactly choose to be in the spotlight—he was born into it. His mom is Cindy Crawford, one of the original supermodels who defined an era, and his dad is Rande Gerber, the guy who co-founded Casamigos Tequila with George Clooney. (Yeah, his parents literally hang out with George Clooney. No big deal, right?) So when Presley started modeling as a teenager, people rolled their eyes. “Another celeb kid coasting on mom’s genes,” they whispered. But here’s the thing: Presley actually wanted to prove he could work.

He signed with IMG Models at 17, which is basically the Harvard of modeling agencies. And he scored gigs for brands like Moschino and Balmain—impressive moves, sure. But the fashion world is brutal, and Presley quickly learned that walking a runway isn’t just about looking good. It’s about surviving the comparisons to your mother every single day. Can you imagine having your face photoshopped next to Cindy’s for a “family resemblance” article? The internet loves a side-by-side comparison.

The Tattoo Phase That Shocked Everyone

Then came the tattoos. Lots of them. And I mean lots—including one on his face that read “Misunderstood.” Suddenly, the golden boy of nepotism became the bad boy of Instagram. People freaked out. “What would Cindy think?” they screamed. But here’s the irony: Presley was doing exactly what every 20-something does—figuring himself out, just with a camera pointed at him the whole time.

He even got a tattoo of a smiley face on his hand that he later covered up. (We’ve all had regret, right? Just maybe not permanent ink regret.) The modeling contracts started to thin out, and the whispers grew louder: “He ruined his career.” But Presley didn’t disappear. He just shifted gears.

Cindy Crawford cheers on son Presley at Paris Fashion Week

When Life Gives You Lemonade

In 2020, Presley launched his own cold-pressed juice company called 8. Wait, what? A model selling juice? It actually makes sense if you know him. He’d been open about struggling with anxiety and the pressure of his family name. The juice brand isn’t just a side hustle—it’s a reflection of him trying to build something that’s his own. He’s said in interviews that he wanted to “create a lifestyle brand” without relying on the Crawford surname. Bold move, kid.

Now, at 24, Presley is also acting. He had a small role in the TV series The Hills: New Beginnings and is quietly taking acting classes. Is he the next Leonardo DiCaprio? Probably not. But he’s doing the work—showing up, learning, and ignoring the haters who still tag his mom in every Instagram post. (“Tag Cindy!” No, please don’t. That’s annoying.)

Cindy Crawford's Son Shares Her Reaction to His First Tattoo at 15 - Parade

The Reality of “Nepo Baby” Life

Let’s be real: Presley had a golden ticket from day one. But having a famous mom doesn’t protect you from mental health struggles or the sting of public criticism. He’s talked about feeling “lost” and “alone” in the industry. And let’s not forget the constant, creepy online fixation with his face and his mother’s career. That’s a lot for a kid who just wanted to play hockey and hang out with his friends.

He’s also incredibly close with his sister, Kaia Gerber, who is an even bigger modeling star. Imagine the family dinners: “So, Kaia booked six campaigns this month. Presley, how’s the juice business going?” No pressure at all. Yet, they seem genuinely supportive of each other. They’re just two siblings trying to survive a world where their last name is both a blessing and a leash.

Presley Gerber Single

What’s Next for Presley?

Honestly, I think Presley Gerber is done trying to be the “next male supermodel.” Instead, he’s quietly building a multifaceted career—modeling when it feels right, running his juice company, and maybe taking a few film roles. He’s even hinted at writing a book about his experiences. Now that would be juicy (pun intended, sorry).

The untold story isn’t about scandal or drugs or rebellion. It’s simply this: Presley Gerber is a young man learning to define success on his own terms, while the whole world watches. He’s clumsy, he’s tattooed, he’s made mistakes, and he’s still standing. Honestly? That’s more interesting than any Pepsi commercial could ever be. So next time you see his face on a magazine cover, don’t just think “Cindy Crawford’s son.” Think: That’s the guy who turned lemons into cold-pressed juice and somehow made it look cool.