When Does The Victoria Secret Fashion Show Start

So, you’re Googling “When Does the Victoria’s Secret Fashion Show Start?” at 2 a.m., wearing sweatpants and clutching a half-eaten bag of chips. I get it. You want to see supermodels in wings that could lift a small car, all while some pop star lip-syncs into a glittery microphone. But here’s the thing: the answer is weirder and more complicated than you might think, because the show as you knew it basically took a nap for a few years.

The classic Victoria’s Secret Fashion Show—the one with the $10 million Fantasy Bra and wings that require a structural engineer—used to air on network TV every holiday season. For years, it was a December tradition, like awkward family dinners, but with more rhinestones. But then, in 2019, the show crashed and burned after a PR disaster involving comments about “transgender models” and “plus-size” models that aged like expired milk. The company canceled the broadcast, and we all cried into our boring bras.

Then came the pandemic, a total reboot, and a lot of soul-searching at Victoria’s Secret headquarters. The brand tried to ditch its “skinny angel” image and promised to be more inclusive. They hired a new crew of brand ambassadors—some of whom are actually activists, athletes, and curvy models—and announced, “Haha, just kidding, the show is coming back!” But not the same way. The new show is a documentary-style event, so don’t expect the old “angels walking in 6-inch heels while holding a 40-pound orb” chaos.

So, When Does It Actually Start?

Well, grab a calendar—and maybe a time machine. The updated “Victoria’s Secret World Tour” is not a live TV event anymore. Instead, it premiered as a film on Amazon Prime Video in late September 2023. Yes, September. No more waiting until you’re sweating in a sweater while wearing pajamas near a Christmas tree. The show is basically “fashion meets art documentary” now, running about 40 minutes. It’s available on-demand, so you can start it whenever you finish your third cup of coffee.

But hold your sequins—this isn’t a one-time thing. Victoria’s Secret hinted that the show will be an annual digital event, with each year’s date shifting. For 2024? As of now, no official date has been announced. The company is keeping us in suspense like a boyfriend who won’t reply to a text. My insider sources (a.k.a. my aunt who works at a mall lingerie store) say to expect something in the fall of 2024, probably streaming again, because network TV killed the runway mystique.

The Most Surprising Fact: Wings Are Now Political

Here’s where it gets funny. The old show had a secret formula: 80% glitter, 20% air traffic control. Models wore wings so massive that they literally couldn’t fit in a car; they had to walk down the runway like beautiful, drunk helicopters. But the new show? Zero wings. The 2023 event focused on artistic expression and global designers, not on strapping a giant angel costume to a human being. One model walked down a runway in what looked like a giant silver mushroom cloud. Seriously, it was like a fever dream at a Burning Man after-party.

ヴィクトリアズ・シークレット・ファッションショーが2025年も開催 | Vogue Japan

And speaking of surprising: the company scrapped the “Fantasy Bra” tradition. That $10 million bra—usually worn by a single model who had to act like she wasn’t terrified of losing a stone—is now just a rumor. Instead, they debuted a “Fantasy Gown” at a charity gala. It’s a dress made of 20,000 crystals, and it weighs more than a small dog. Progress? I guess so, but I still miss the silly wings.

How to Actually Watch It

If you want to see Gisele Bündchen walk again, you’re out of luck. The new show features no “angels” in the traditional sense. Instead, you get model ambassadors like Hailey Bieber and Paloma Elsesser, plus a lot of background dancers who look like they auditioned for a modern ballet company. The whole thing is filmed in multiple cities—New York, London, Tokyo—and edited into a cinematic fever dream. You’ll need Amazon Prime Video to stream it, or you can watch clips on YouTube while pretending you’re productive.

And the biggest joke? The show doesn’t even sell bras. The 2023 event had no runway lingerie; it was all statement coats, puffy sleeves, and platform boots. So if you were hoping for a Victoria’s Secret Fashion Show, you got a Victoria’s Secret Art Gallery instead. But hey, at least you can watch it in your sweatpants, laughing at how weird this whole thing has become.

So, in short: the Victoria’s Secret Fashion Show “starts” whenever you hit play on Amazon Prime. For the future, keep an eye on their Instagram—they’ll announce 2024’s date by screaming “SURPRISE!” in a post while models hold crystals. Until then, remember: the old show is forever on YouTube, complete with awkward interviews and wings that look like they could cause a hurricane. Watch that, and pretend it’s still 2014. You’re welcome.